Branding

"Branding is much more than drafting messages ... or designing logos. It's about managing the collective impression people gain from all of their interactions with you—and the interactions others have as well (newly amplified through social media). If you take a social approach to branding—if you actively engage with and respond to these conversations—you can know, in an instant, whether the brand you want is the brand you have. Since you control your response, you control your brand."

"welcome to the "wonderful" world of advertising!! Remember to listen to the Clients (after all its their $$) - an advertising wiseman once told me; the ad design may be on target, eye appealing, gets the message through but . . . if the product is no good . . .the campaign is a failure. . . same if the ad design is no good but the product is good- the campaign is a total success--- one of the great "truths" in advertising - - - its all in the concept and how you sell it in your Client presentation. Best of luck fish"

-Francis Kelman Namerow