Political branding

I have really noticed in this last election that there is a real need for the worlds of politics and branding to meet. Of course the most obvious connection is with the branding of their names as they relate to their infamous yard signs but I am more concerned with the mass amount of information that one most have to gather to make an informed choice. As a designer I feel this is an areas that directly relates to a design way of thinking. Taking alot of info and condensing it to it's essence to understand the true message is what we do all the time. Why has this theory not been adopted to the political arena. Aside from smear campaigns on tv spots or the rhetoric we get from biased "news" channels where can one get the true facts in a concise format. I would like to see a platform where you can compare one candidate with all their opponents and see where they sit on the important issues based on how they vote. I would also like to see more candidates incorporate smart designers to effectively get their message out. A little design could go along way. Ask our president about affective branding.

The infamous gap re-brand

The recent news about how the Gap re-brand project shook out raised some interesting questions for designers. First was the issue was on "crowd-sourcing" to develop a new brandmark. I was very happy to learn that The Gap understands how important your brand is to the success and future of a company, and that it takes more knowledge and strategy to develop something that will reflect the company in a correct way. On the second hand this branding disaster showed how influential and integral your customers are to your brand, after all it is them who align themselves with the values of your brand culture and ultimately are the ambassadors for your brand. The other interesting issue that was insightful was the way The Gap introduced their new brandmark. It proved that a launch strategy plays a very important roll in a brands success as well. Consumers need to be educated the included on the big moves in order for them to support the culture. Surprise strategy has a place and is beneficial, but only if the is a smart strategic plan for action that follows. Lastly, you always can look at it like this, there's no bad publicity. because we are talking about them.

Branding

"Branding is much more than drafting messages ... or designing logos. It's about managing the collective impression people gain from all of their interactions with you—and the interactions others have as well (newly amplified through social media). If you take a social approach to branding—if you actively engage with and respond to these conversations—you can know, in an instant, whether the brand you want is the brand you have. Since you control your response, you control your brand."

"welcome to the "wonderful" world of advertising!! Remember to listen to the Clients (after all its their $$) - an advertising wiseman once told me; the ad design may be on target, eye appealing, gets the message through but . . . if the product is no good . . .the campaign is a failure. . . same if the ad design is no good but the product is good- the campaign is a total success--- one of the great "truths" in advertising - - - its all in the concept and how you sell it in your Client presentation. Best of luck fish"

-Francis Kelman Namerow

It is official Woreman is.

Create brand connections

Once your brand is established and you want it to grow and work for you. One of the best ways to get your message out is to create connections with your customers through branded experiences that are aligned your our brands position. In order to get the most out of these experiences you must first determine what your brand stands for, what is it about your brand that your best customers are attracted to. Once those questions are answered you can start to figure out some solution for creating positive experiences where people can gather and make connection and then attach those positive emotions they get from the experience to your brand.

Brands on flickr

http://www.flickr.com/photos/24594788@N06/

recent video post

http://www.youtube.com/watch?v=_oMBql4xODQ

Brand Value

what is brand value? I believe brand value to be the reason you choose coke over the store brand. Some people believe that the reason you choose coke is, top of mind recognition. I don't agree. Companies like like coke spend countless hours and dollars to have you make that decision. But why coke? through their campaigns, ads, commercials, packaging, in-store displays, spokespeople, messaging and overall experience they have earned brand value in the minds and hearts of the consumer world wide. The key to becoming a leader your industry is in building the value of your brand and becoming indispensable. This takes strategy and insight knowing when to put out the right messages at the right time having a strong brand agency to Shepherd this is a must.

Success in branding

Becoming a successful brand is about building a brand culture. Look at all the major brands in the world today Apple, Harley Davidson, Coca-Cola, etc. and you will notice something in common with them all, you can clearly define the culture and passions that their most loyal customer adhere to. The more passion you can build in your customers that support your brand message the more closely people are connected with your brand and that forms a culture that people want to be apart of. How do you build that passion? through creating strong supporting brand experiences. You don't build a culture with just a logo. Even if you have a very strong logo you will have to show it somewhere. Creating mediums, venue and avenues to showcase your brand and tell your story is the key to building a strong brand that has a culture of influencers to attract new attention.

branding & marketing in a bad economy

"It was the best of times, it was the worst of times" this seems to ring true when applied to marketing and branding in a slow economy. On one hand businesses are trying to ride the wave and making cuts to stay afloat so marketing budgets are usually cut and their marketing downsizes. On the other hand this is the time when you need to find ways to attract new business more then ever. Having the vision and strategy as well as the courage to position your brand when times are hard puts your company in the driver seat and become a leader in your market when the economy starts to recover, as it always does.

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