Brand Value

what is brand value? I believe brand value to be the reason you choose coke over the store brand. Some people believe that the reason you choose coke is, top of mind recognition. I don't agree. Companies like like coke spend countless hours and dollars to have you make that decision. But why coke? through their campaigns, ads, commercials, packaging, in-store displays, spokespeople, messaging and overall experience they have earned brand value in the minds and hearts of the consumer world wide. The key to becoming a leader your industry is in building the value of your brand and becoming indispensable. This takes strategy and insight knowing when to put out the right messages at the right time having a strong brand agency to Shepherd this is a must.