Monday, July 19, 2010

Success in branding

Becoming a successful brand is about building a brand culture. Look at all the major brands in the world today Apple, Harley Davidson, Coca-Cola, etc. and you will notice something in common with them all, you can clearly define the culture and passions that their most loyal customer adhere to. The more passion you can build in your customers that support your brand message the more closely people are connected with your brand and that forms a culture that people want to be apart of. How do you build that passion? through creating strong supporting brand experiences. You don't build a culture with just a logo. Even if you have a very strong logo you will have to show it somewhere. Creating mediums, venue and avenues to showcase your brand and tell your story is the key to building a strong brand that has a culture of influencers to attract new attention.

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