Create brand connections

Once your brand is established and you want it to grow and work for you. One of the best ways to get your message out is to create connections with your customers through branded experiences that are aligned your our brands position. In order to get the most out of these experiences you must first determine what your brand stands for, what is it about your brand that your best customers are attracted to. Once those questions are answered you can start to figure out some solution for creating positive experiences where people can gather and make connection and then attach those positive emotions they get from the experience to your brand.

Brands on flickr

http://www.flickr.com/photos/24594788@N06/

recent video post

http://www.youtube.com/watch?v=_oMBql4xODQ

Brand Value

what is brand value? I believe brand value to be the reason you choose coke over the store brand. Some people believe that the reason you choose coke is, top of mind recognition. I don't agree. Companies like like coke spend countless hours and dollars to have you make that decision. But why coke? through their campaigns, ads, commercials, packaging, in-store displays, spokespeople, messaging and overall experience they have earned brand value in the minds and hearts of the consumer world wide. The key to becoming a leader your industry is in building the value of your brand and becoming indispensable. This takes strategy and insight knowing when to put out the right messages at the right time having a strong brand agency to Shepherd this is a must.

Success in branding

Becoming a successful brand is about building a brand culture. Look at all the major brands in the world today Apple, Harley Davidson, Coca-Cola, etc. and you will notice something in common with them all, you can clearly define the culture and passions that their most loyal customer adhere to. The more passion you can build in your customers that support your brand message the more closely people are connected with your brand and that forms a culture that people want to be apart of. How do you build that passion? through creating strong supporting brand experiences. You don't build a culture with just a logo. Even if you have a very strong logo you will have to show it somewhere. Creating mediums, venue and avenues to showcase your brand and tell your story is the key to building a strong brand that has a culture of influencers to attract new attention.

branding & marketing in a bad economy

"It was the best of times, it was the worst of times" this seems to ring true when applied to marketing and branding in a slow economy. On one hand businesses are trying to ride the wave and making cuts to stay afloat so marketing budgets are usually cut and their marketing downsizes. On the other hand this is the time when you need to find ways to attract new business more then ever. Having the vision and strategy as well as the courage to position your brand when times are hard puts your company in the driver seat and become a leader in your market when the economy starts to recover, as it always does.

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